Tools and Technology

We are often asked to explain some of the tools and technology we use, here is a simple glossary and overview of just some of the technology and social tools available in the market:

facebook_logo Since it’s inception nearly a decade ago, Facebook has completely changed the way people view the Internet. Facebook is more than a mobile photo album, it is the world’s leading social networking site, is among the top ten most popular websites in the world, with a reported 130 million unique visitors a month. It’s a forum for entertainment and education, a community builder, (and a tremendous distraction.) It is also a powerful tool for business. It can be used to spread the word in a surprisingly varied series of ways: It is a great forum for loyalty building and information propagation. Facebook also has various products and services for businesses, such as storefronts all over the world and monitoring tools that keep you constantly appraised of your reach. You can write custom content on your page, post from anywhere in the world about just about anything, interact with clients rapidly and manage your reputation across platforms. You can build a fan page, adjust or alter your tabs as needed, custom code your page and back up and transfer data. Facebook was recently named the second most popular source of diversion and entertainment, among undergraduate students, tied with beer and only ranked lower than the iPod. But the truth is, more and more people are signing up for Facebook accounts as teenagers. If you want to capture the next generation’s attention, Facebook is a marketing must.

twitter logo Twitter is an online social networking website where users send and read text-based messages of up to 140 characters, known as “tweets”.
It was created a mere seven years ago and has gained rapidly in popularity, with over 500 million users worldwide writing 50 million tweets a day. It is one of the top ten most frequented websites of all time. Twitter is like a virtual town crier, shouting your thoughts, stories, interests, photos to a select audience. Most private individuals use it as such. It provides a quick and easy way to make announcements and share updates directly to people’s computers and cell phones. But there is a business case to be made for Twitter; it can be a useful addition to customer relations and interactions.
Twitter users are young, made up of slighter more women than men, the majority being under 35 years old with a median household income of at least $60,000 U.S. Twitter has quickly overtaken Facebook as the world’s most popular social networking site. This means many of your current and future clients are probably tweeting right now; they are using it to talk about products and services they need, asking questions, giving feedback, sharing information and resources with hundreds, maybe even thousands of people in their networks. When you open a Twitter account you become an ambassador for your business and your own town crier.

linkedin-logo LinkedIn is a social networking website for professionals, mainly used as an resource for networking. It boasts more than 200 million users all over the world, and the company’s numbers still on the rise. Whatever your area of expertise, LinkedIn can be a key component of your social recruiting strategy. The website is a place to congregate with like-minded professionals, find and share content, look for resources, new hires and network safely with strangers based on shared interests or expertise. It is a great tool for recruiters. LinkedIn allows you to decide whether or not you want to form a group of your own, or join others’, create a profile to generate interest in your work. For small and medium sized businesses, creating and moderating a successful group can be very beneficial, leading to a regular flow of conversations, inquiries and invitations to others within the network. As the group increases in popularity, so does your reach as a business, as you gather more and more members and contacts. As each member joins your group, you can customize your welcome message with links to your business website, other social media feeds, and online resources. Further, you can reach out to your membership with emails to let them know about upcoming specials, events and changes, and the rates of access are quite high. Another benefit of LinkedIn is in search engine requests; depending on your settings, a profile on LinkedIn has a high probability of being one of the highest ranking results when someone searched for your name.